BarberWarren Helps FairBreak Enlist Sponsors For Women’s World Series Cricket Tournament In USA

ATLANTA, GA  – The FairBreak mission is far greater than staging ICC and USA sanctioned Women’s Cricket Invitational and World Series Tournaments.

“Our mission has become a global movement for equality and inclusivity in the world’s second largest fan-based sport,” said FairBreak Founder Shaun Martyn. “One that rivals the Olympic Games for drawing so many star female athletes from so many countries.”.

Ending the decades-old salary imbalance between female cricketers and their male counterparts, Martyn explained, begins with the number and level of FairBreak sponsorship partners, which makes the presentation to them key to the movement’s success.

“Jill Cusick, who works with us and is a former client of BarberWarren, knew the importance of this presentation and suggested we contact them. They turned our heads like we’re hoping to turn those of potential sponsor partners.”

The initial BarberWarren assignment was to create a highly compelling presentation deck to enlist sponsors for the FairBreak Invitational Tournament and part of the World Series of Women’s Cricket in Dallas, TX, this September.

The FairBreak Invitational is ICC and USA Sanctioned and will include six teams comprised of 15 players, 13 representing different countries.

“FairBreak is an incredible cause and opportunity and right up our alley,” said Bob Warren, agency CEO. “We’re all about creating Brand Activists, not just enthusiasts, but those who create movements. This is a movement to right a huge wrong. To create FairBreak Brand Activists globally who in turn can help inspire every women or girl who has ever been told ‘This is not for you’.”

“We’re very passionate about this movement and the presentation reflects it,” said Chief Creative Officer Hal Barber. “We created it in Beautiful.ai, but copy came from the heart with true client collaboration from key stakeholders.

The presentation also embodies the stories of several global female all-stars, including those balancing careers as doctors, mechanical engineers, researchers, teachers and police officers to live their dream of playing and coaching professional cricket.

“We enjoyed working with the BWA team a lot,” concluded Martyn. “They’re quick studies, contributed valuable insights and were strategically and creatively immersed in our movement. We look forward to working them more.”

There is a wide range of FairBreak sponsorships available, from Official Tournament Title Partner and Team Team Brand Rights Holder to Coin Toss Partners and Advertising Boards. FairBreak owns their broadcast and with it, the global exposure to 60M fans via a minimum of 66 hours of TV broadcast per tournament to 150 countries.

Companies and brands interested in a FairBreak Invitational sponsorship should contact: andy.miller@fairbreak.net. https://tinyurl.com/FairBreak

Crescent® Tools Campaign Positions Brand As The True Badass Of Hand And Power Tools.

ATLANTA, GA – Crescent® Tools has long been synonymous with the Crescent adjustable wrench. The challenge was to be known for more than that and to re-energize the brand itself. All in an industry ripe with hollow claims and chest-beating.

Based on research, Atlanta advertising agency BarberWarren positioned Crescent Tools as the true badness of hand and power tools. After all, A true badass never says they’re a badass, much less brag. A true badass lets their actions and the facts speak for themselves.

“Like the influential badass pro target, a true badass is approachable and helps others by their own skilled example,” said Hal Barber, Chief Creative Officer. “They also love brands that are like them – focused on doing their best work, not easily distracted and can share a good chuckle.” See the spots here.

Television and content were shot and produced by 8th Street Productions, Nashville, with British director Nik Piper. Company 3/Method Studios, Atlanta, handled post production and special effects.

Lewis Media Partners, Richmond, VA, a close partner with BarberWarren for several agency and LMP clients, handled media strategy, planning and buying.

Apex Tool Group and Crescent are headquartered in Sparks, MD, with brand and marketing personnel also based in Apex and Charlotte, NC, as well as Lexington and Greenville, SC.

“Crescent not only represented the rare opportunity to re-define and re-energize a legendary brand,” concluded Bob Warren, BarberWarren CEO, “They wanted to do what we do best – create brand activists.”

BarberWarren is a uniquely modeled, full service Atlanta advertising agency, founded in January of 2013 by Bob Warren, CEO, and Hal Barber, Chief Creative Officer. Clients include Artisanal Brewing Ventures, BlackFin Square, Coca-Cola, Crown & Caliber, Gant Medical, Police Security Flashlights and pro-bono clients Global Paint for Charity and Beats The Streets.

Crescent Tools Names BarberWarren Agency of Record

ATLANTA, GA – Crescent® Tools, the flagship professional hand and power tools brand of the Apex Tool Group (ATG), has named Atlanta advertising agency BarberWarren its advertising agency of record.

As part of the agency team, Lewis Media Partners, Richmond, VA, will handle media strategy, planning and buying, including digital, social and traditional. LMP and BarberWarren have a close partnering relationship with several agency and LMP clients.

The agency review was the result of a phased re-branding of several other leading ATG professional tool brands under the Crescent name. Wholly owned by Bain Capital, Apex Tool Group is one of the world’s largest manufacturers of professional hand and power tools, serving the industrial, vehicle service and assembly, aerospace, electronics, construction and serious DIY markets.

“BarberWarren has strategy-driven, out-of-the-box thinking and a compelling creative product,“ said Curt Weber, Crescent Senior Director, Brand Management.
“We chose them because, like us, they’re not here to do things like every other brand. We’re here to shake things up. Really shake them up – from inventing new and better ways to do a job to how we earn the trust of the pros.”

In addition to legendary Crescent hand tools, Apex Tool Group has expanded their premier brand to include Crescent Wiss® snips, scissors, shears, knives and trade tools; Crescent Lufkin® measuring tapes, rules and wheels; Crescent Nicholson® files and saws; Crescent H.K. Porter® heavy-duty cutting products; Crescent JOBOX® on-site storage, flammable liquid storage and truck storage solutions; and Crescent Apex® industrial fasteners.

“The BarberWarren team has a long and successful history, not just in hand and power tools, but in the trades we serve,” said Bob Heisner, Vice President, Global Marketing, Power Tools Division, “They’re already working with us to engage and leverage key retailers.”

“From our very first meeting,” added Susan Spalding, Senior Director, Global Marketing, ATG, “they embraced our thinking and stretched it in very healthy ways.”

Apex Tool Group and Crescent are headquartered in Sparks, MD, with brand and marketing personnel also based in Apex and Charlotte, NC, as well as Lexington, SC.

“Not only does Crescent represent the rare opportunity to re-define and re-energize a legendary brand,” concluded Bob Warren, BarberWarren CEO, “They want to re-define and re-energize how they communicate and bond with their customers. They want to do what we do best – create brand activists.”

BarberWarren is a uniquely modeled, full service Atlanta advertising agency, founded in January of 2013 by Bob Warren, CEO, and Hal Barber, Chief Creative Officer. Clients include Artisanal Brewing Ventures (Southern Tier & Victory brands), BlackFin Square, Coca-Cola, Crown & Caliber, Gant Medical, Police Security Flashlights and pro-bono clients Global Paint for Charity and Beats The Streets.

WELCOME (NEW) HOME

We’ve moved into new digs! BarberWarren has officially moved into space on the 8th floor of Ponce City Market in Atlanta’s historic Old Fourth Ward.

Ponce City Market, originally opened in 1926 as the largest Sears Roebuck and brick building in the South, is now an energic, eclectic environment of creatively-driven businesses, offices, retail stores, restaurants and condominiums adjacent to the Atlanta Beltline.

The move comes during a record growth year, following the agency’s acquisition of 4 new clients and the additions of Account Supervisor Cris Tally and VP/Executive Client Director Lange Taylor to the BarberWarren team.

BarberWarren Among Top 10 To Watch Again

Thank you again, Atlanta creative directors, agency heads, client marketing managers, CMOs and CEOs. For the second straight year you named us to the AAB Showcase’s Top 10 Atlanta Creative Advertising Agencies to watch. We’re enjoying record growth and thus, continue to be grateful, flattered and hell bent on living up the recognition you’ve awarded us.

Police Security Flashlights Campaign In Lurzer’s International Archive

Thank you to the Lurzer’s International Archive panel of renowned judges and to our client, Police Security Flashlights. Archive, featuring the best campaigns from around the world, has selected the BarberWarren Advertising (formerly Drum) print campaign for client Police Security Flashlights for the current issue, Volume 3, 2018 (http://www.luerzersarchive.com/en/magazine.html. pages 10 and 11).

Archive publishes 6 times annually, Volume 3 containing 103 print campaigns, only 10 of which are by U.S. agencies.

BarberWarren Among Top 10 To Watch

Thank you, Atlanta creative directors, agency heads, client marketing managers, CMOs and CEOs. We just found out you named us to the AAB Showcase’s Top 10 Atlanta Creative Advertising Agencies to watch. We’re grateful, flattered and hell bent on living up to it.

For the second time this year, thank you, Communications Art Magazine!

Earlier, our new Crown & Caliber print campaign was featured in the Exhibits section of Communications Arts online edition in late March and April (www.commarts.com/exhibit/crown-caliber-print-ads).

Now the campaign has been chosen again, this time for the Exhibits section of the July Communication Arts print edition (their 2018 Photography Annual).    

BarberWarren credits the creative imaging skills of We Monsters, Atlanta, with helping bring the idea to life in print, digital, social, CRM and as television/digital content.  All of which you can see in the Work section of our website.

What Happens In Roam Doesn’t Always Stay In Roam

Both BarberWarren and client Crown & Caliber are members of Roam, a friendly, innovative and collaborative community of co-working, meeting and event spaces across metro Atlanta. Because we’d met and present in the Crown & Caliber offices, neither us nor they knew it, however, until after the integrated brand campaign we created began to establish them as the most trusted source for pre-owned luxury watches.

But our friends at Roam knew and told our story, as proof that what often happens in Roam has an effect far beyond Roam.

Drum Becomes Barber Warren

ATLANTA, GA, May 2, 2018 –  On Monday, May 7, Atlanta advertising agency, Drum Worldwide, will be working under the new name of Barber Warren Advertising.

The change is one of name only, as Barber Warren retains all of its clients, personnel, mission and model.

“Our ‘creating brand activists’ positioning and client-centric model – the things that generate smart thinking and successful campaigns–remain at our core,” said Partner/Creative Director Bob Warren.

 “When we launched Drum,” added Hal Barber, Partner/Creative Director, “there were two agencies with Drum derivative names, one with a history of design and direct mail expertise and the other an out-of-town, regional web developer.  Now there are multiple design firms, app developers, public relations firms, you name it – all with Drum derivative names and two sharing our logo font. Not to mention a popular online industry publication.”

While the agency was able to grow without confusion among clients, potential clients, new business consultants and vendors, that changed several months ago. Drum Advertising, Chicago, purchased long-time Atlanta direct mail agency, BKV, renaming it Drum Advertising.

“We began experiencing confusion within the advertising community,” said Warren. “At the same time, a valued research and planning partner told us that while our positioning was strong, our name was limiting the impact of it with prospects. So it was time to change.”

Barber Warren is an Atlanta based advertising agency, co-founded as Drum in January of 2013 by Hal Barber and Bob Warren. Clients include Coca-Cola, Crown & Caliber, BlackFin Square, Gant Medical, The Mind’s Eye Group, Kel-Tec CNC Industries, , Police Security Flashlights and pro-bono clients Global Paint for Charity and Beats The Streets.

Campaign Featured In Communication Arts Magazine

Thank you, Communications Art Magazine! Our new Crown & Caliber print campaign is featured in www.commarts.com beginning March 27. 

Drum credits the creative imaging skills of We Monsters, Atlanta, with helping bring the idea to life in print, digital, social, CRM and as television/digital content. All of which you can see in the Work section of our website.

Credit for giving one media dollar the power of three goes to our media strategy, planning and buying partner, Lewis Media Partners, Richmond, VA

And while you’re online, buy the pre-owned luxury watch of your dreams at www.CrownAndCaliber.com.

Police Security Flashlights Taps Drum As Lead Agency

ATLANTA, GA, April 24, 2017 –  Police Security Flashlights, the fastest growing flashlight manufacturer in North America and headquartered in Atlanta, has appointed Drum as its lead advertising agency.

Drum’s primary responsibility will be to increase brand awareness and drive sales, through the use of traditional, digital, social and experiential media.

Currently present in over 22,000 retail stores in the United States, Canada and Mexico, Drum will also support a rapidly growing Police Security retail presence, as well.

“We have very aggressive growth goals,” said Douglas Kaye, CEO of Police Security Flashlights, a division of LB Marketing Inc.  “We wanted a like-minded, collaborative partner who could help us outsmart and outsell our competition.”

The agency’s first effort was, in fact, a strategic positioning of the brand, including clear definition of the brand’s personality.  Currently, the agency is engaged in creative development, with the campaign set to enter production yet this month.

“Police Security flashlights are seriously extreme flashlights, with the latest in CREE illumination technology and quality, durable craftsmanship” said Partner/Creative Director Hal Barber. “Factor in a corporate culture that’s seriously fun – in a product category largely void of any real branding or bonding – and you can see why we’re excited about the road ahead.”

The current Police Security product line of 115 SKUs is comprised mostly of flashlights designed for everyday carry, professional use, outdoor adventures and tactical use. Several models of specialty flashlights make up the rest.

“Douglas Kaye and his team are a great group of people,” added Bob Warren, Drum Partner/Creative Director.  “They see market opportunities others don’t.  They’re a very smart, driven, fun and stimulating team and we’re thrilled to be a part of it.”

“While Drum made significant strategic contributions.” concluded Mr. Kaye, “they’re in the process of making a significant creative impact on our business.  We’re very excited about the work we’ve seen thus far and are very excited to see how far we can grow together.”

Drum is an Atlanta based advertising agency, founded in January of 2013 by partner/creative directors Bob Warren and Hal Barber. Other recent client additions include BlackFin Square, Crown & Caliber, Gant Medical and pro-bono client Beats The Streets.