BOB WARREN

founder // advisory board

Bob is an ad brat, literally born into advertising. His father was a talented Mad Men era copywriter, creative director and agency founder. Throughout Bob’s Minneapolis and Atlanta career as an award-winning writer and creative director, he created brand activists with campaigns that grew brands and stood the test of time. Andersen Windows, Coca-Cola. Dairy Queen, Kohler, Navy Federal Credit Union, Srixon Golf, 3M and The Partnership for a Drug Free America among them.

He also grew agencies and people, helping Sawyer Riley Compton (now Blatner Bruner) become the #1 ranked B2B agency in the world. All through a belief in strong differentiating strategy, powerful relevant campaigns, creativity as collaborative mindset in all agency departments and helping agencies be a place where people could do their best work.

HAL BARBER

founder // chief creative officer

Hal “Fore!” Barber sets the activist creative and innovation standards for BWA. An avid brand activist and golfer (overcoming a duck hook), Hal was one of the first art directors mentored to meld art direction with design. Fathering, among others, an iconic “Pergo The Dog” campaign that re-ignited the brand and is still gaining share two decades later. He also created award-winning campaigns for Coca-Cola, Crown & Caliber, Police Security Flashlights and Quikrete, as well as a lasting, highly decorated logo and brand identity for Global Paint For Chairity.

Weekends likely find him at his lake house enjoying family, friends, golf. boating and cars (and loving tinkering with both). Also a builder-remodeler at heart, Hal is an agent of change, embracing AI as a production, art direction and design tool, but leveraging the power of human emotion, personality and creativity needed to create lasting brand activists. To all of your competitors, “Fore!”.

BROOKE WILSON

svp // chief client partner

With more than 20 years of experience, Brooke partners with clients to envision the future of their brands, then inspires our agency team to make it happen. From developing unique-to-the-brand marketing and content strategies to leading public relations, event and experiential planning, sponsorships, partnerships and managing social communities, Brooke fosters impactful creative campaigns across all mediums. Just ask InVeris, METRA, Delta Airlines, Verizon, Wells Fargo or any client whose brand Brooke has helped invigorate.

Brooke is no stranger to creating brand activists. She is one. Trading her suits for leathers and the motorcycle adventures she loves (follow @bikerbrooke ). She’s also a passionate activist and veteran board member of Camp Carefree, a non-profit summer camp program for kids with chronic illnesses and disabilities, as well as participating in other charities and causes. She’s one of a kind. Yours and ours.

JOHN PACE

chief financial officer

“Chi-caw-ga” John’s not only been around the agency and client financial block but experienced about everything the neighborhood has to offer. From managing, growing and buying agencies and companies to selling them. Not only as a VP/Director of Finance with a Chicago agency and a controller and CFO with two Atlanta agencies, but as a 20-year CFO for the multi-faceted Norton Agency, the largest family-owned real estate (residential, commercial and property management) and insurance company in North Georgia. So John’s skilled at helping both agencies and clients grow profitably.

Why “Chi-caw-ga”? Well, it’s not because John’s a die-hard fan of “Da Bears”. But share his passion for an authentic Chi-caw-ga pizza, hot dog, Italian beef or Rueben sandwich and you’ve made a wise and die-hard friend.

JILLIAN CHERTOK

public and media relations

 Jillian is a public relations strategist with 20 years of experience. Specializing in media relations, from planning to developing press releases, presentations and targeted media lists, media outreach, coordinating and securing interviews and coverage, she’s worked across a litany of industries. Focusing on a wide variety of communications efforts, from launching new services, repositioning and revitalizing brands, highlighting company achievements, driving event attendance or general C-Suite thought leadership. In addition to media relations, Jillian also works with clients on overall strategic planning, securing and coordinating executive speaking opportunities and developing content for client and executive LinkedIn pages.

 It’s hard to imagine Jillian running outside through her native Long Island, ear pods in and singing shamelessly offkey. Even harder to believe she’s never been ticketed for it. Perhaps it’s her heartfelt support of local charities, merchants and causes. Yes, a lot about Jillian is hard to imagine. Until you work with her.

CHRISTIAN GRIFFITH

digital strategist

Christian, founder of Kai Daddy Digital (kai-daddy.com)) is our “iron man” digital strategy partner. He’s brilliant. Inventive. Up to any challenge. He’s a Google Partner and Digital Strategist at the forefront of fusing AI and Big Data with proven advertising platforms to redefine marketing strategy. Christian was a key partner in the success of our client in consolidating and establishing multiple brands as Metra North America. His professional focus centers on extensive brand architecture and communications strategy, along with helping brands grow by combining AI precision with 30 years of digital marketing experience. His goal is ours. To attract and convert high-value audiences and create long-lasting brand activists.

 At home, Christian is also an “iron man”. First and foremost, as a devoted loving father, friend to all and supporter of several philanthropic causes and personal challenges. Including raising funds for child abuse and treatment, running 3,142 miles cross-country and placing in over 100 heralded ultramarathon and obstacle course racing events. Oh, and he can fly.

LEWIS MEDIA PARTNERS

Untangling today’s complex path to your audience to get tangible results is what makes Lewis Media shine. https://vimeo.com/1085846222/213207625a As LMP says, “Media gets you in front of the right people. Smart, resonating creative gives them a reason to pay attention. When the two work together, performance follows.”. Founded in 1998 by Aurelia Lewis, Lewis Media has 35 employees and subject matter experts in all forms of Display, Paid Search, Paid Social, SEO, Data & Analytics, and Traditional Media. Teams working together to identify and analyze your business goals and challenges first, then creating and implementing a strategy and insight-driven plan, utilizing LMP’s $475,000 investment in a best-in-class tool and tech stack. Ensuring hands-on, transparent insight into every detail of your campaigns. They’re not just in it with you. They’re all in.

Outside the office, they’re all in, too. They focus on community through numerous charitable donations, grant search campaigns, and their time, helping underprivileged kids and families, delivering groceries to those in need through food banks, and cleaning up local parks. They’re also all in with each other: enjoying music written and produced by a colleague, cheering another’s improv actor performance, sharing cake made by an employee who’s appeared on Cake Wars, and helping another devoted animal lover feed stray cats (not the coveted cake, of course).

BLUE HOUR SOCIAL

Blue Hour Social collaborates with businesses to create connection moments that nurture followers while authentically telling a brand’s story. (Blue Hour Social) They know success isn’t just knowing where customers are active, but knowing when they’re active, what motivates them and even who drives them. This research maps out the customer’s journey to find exactly where your value proposition intersects with their wants and needs, fueling Social Media Strategy, Advertising and Management, as well as Influencer Marketing, Content Strategy, Campaign Development, Digital Marketing, and more. Founder Bridget Szuminsky (sa-min-skee) has been working in digital marketing since the inception of social media platforms as marketing channels (14 years for anyone counting). She truly geeks out over marketing data and determining how to craft creative, effective social strategies from it. And has the global marketing and consulting trophy case to back it up.

GLORIELA ROSAS

director of project management

“You bring the projects. I’ll bring the results.” And as Gloriela says, Gloriela does. Relentlessly. By driving innovation and growth, building strong relationships with stakeholders and by leading teams in creating brand activists. Achieving exceptional results in doing so. Gloriela has also implemented our current agency system, designed to ensure efficiency and clear communication, both within BWA and between us and our clients. Her ability to manage multiple marketing projects and campaigns, content direction and vendor management efficiently no doubt stems from her strengths. Those being adaptability and commitment to delivering creatively unique campaigns designed to increase brand preference and market share for years to come. To us, she’s “Glo”. Because she does.

When not making us and our clients shine, she’s helping others do so. Sometimes flexing her design skills. Other times as a successful part-time hot Pilates strength and weight strength training instructor with a loyal following.

ZUPO

A renowned AI visibility and SEO agency headquartered in Orange County CA, Zupo knows SEO inside and out, leveraging its full arsenal of SEO tools and tactics to help company websites more effectively grow their business. (https://zupo.co) Its unique arsenal includes Thought Leadership geared to acquiring high domain authority links and On-Site SEO that doesn’t use keywords like hashtags. As well as Content Development blogs conveying exactly what’s needed for ranking and pin point precision in Competitor Research to know precisely the route to the first page. Founder and CEO, Jason Khoo is also skilled in Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond. Account Manager Connor Jeppson brings a unique ability to bridge the gap between business needs and technical execution, ensuring successful digital marketing strategies that drive results.

When not focused on clients, speaking globally or writing articles for publications like Forbes, Jason can be found devouring NYC pizzas, adding the best to his office wall pizza box collection or watching Simpsons episodes he’s seen countless times. Connor is likely skateboarding Salt Lake City on his lunch hour, floating like a butterfly and stinging like a bee while VR boxing or, sorry Jason and Homer, glued to every episode of Secret Lives of Mormon Wives.

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