STAND UP, VIRGINIA.
YOUR HEART’S ABOUT TO BE BROKEN.

OOH and Transit

AND PIPE UP, WE DID.

Programmatic Digital

Guerilla

“Virginia Is For Lovers” and its heart graphic is the decades-old campaign for Virginia Tourism. But Virginia lovers of scenic beauty and historic lands believe both are endangered should proposed routing of the Atlantic Coast Pipeline and Dominion high power transmission line towers go unchecked. We helped create a movement to protect a legacy. We gave their sacred tourism campaign an attention-getting twist. One that also captured the attention of The State, who requested our client stop it, creating a little helpful publicity, too. Lewis Media Partners, Richmond, is the lead contact.