STYLE THAT’S UP TO LIFE.

LIKE KLEENEX NO MORE.

Pergo, like Kleenex, had become a synonym for the category. Until this totally integrated campaign instantly created a definitive brand preference. One built on the misadventures of a lovable, energetic, accident anxious to happen. A 110-pound Great Dane puppy named Pergo, the embodiment of everything in life that can happen to and on a Pergo floor. While Pergo the dog was delivering his consumer message, he created activists in the trade. With ads, selling pieces, collateral, kiosks, dealer programs and YouTube videos. All setting performance and retailer records. Accidently on purpose.