MORE THAN BRIGHT. BRILLIANT.

TYPICAL INTRO.
PLUCK THAT, TOO.

We also let pictures speak their thousand words. Loudly. In well-timed email blasts compelling everyone going to the National Hardware Show to see the unveiling of Morf Removables in booth 5041. Working that data base of valued and most wanted retailers.

Yes, pluck it. As in why introduce a line extension when we can create a whole new category of wearable lighting. We named it, positioned it and more. Starting with self-demonstrating packaging that screamed game changer. Well-timed video email blasts compelling those attending the National Hardware Show to see the Morf Removables unveiling. Hope the short list of most wanted retailers show up? Again, pluck it! A unique tablet-like video brochure lit them up. And the booth? Morf Removables wasn’t part of the Police Security Flashlights show. It was the whole show and the buzz of it. Mission accomplished? Yeah, well, go ahead. Say “pluck it,” as with a more robust e-commerce website and the campaigns to drive people to it, we plucked every retail and consumer expectation in sight.