92% of all golfers under club. They grab whatever club they think will go the distance they need, only to come up short – in a bunker, in the water, anywhere and everywhere that’s the last place they want to be, as this in-store and trade show video shows. But what if they knew exactly how far every club would go? What if every shot could Be Right™? (What if we had a battle cry that already existed on the vernacular of nearly every pro and golfer?)
SEEING IS BELIEVING.
AND BUYING.
By using lenticular printing, this simple, captivating graphic pneumonic not only stopped golfers in their tracks, it was a PGA Show show-stopper. Clearly demonstrating the key, unique Game Golf benefit of “see your clubs for how far they really go,”. At home, capturing retailers and gaining prime aisle countertop positioning. In animated digital and social, golfers clicked to learn more, to find a retailer and in both cases, to purchase. And buy did they ever.