THINGS LOOK BETTER
WITH AN ICY-COLD COKE.

HOLD UP A BOTTLE AND SEE FOR YOURSELF.

Coke has always been about refreshment and optimism. We let people experience both, literally through the brand. Or as Coke calls it, “the optimistic lens of Coca-Cola”. Demand for the iconic green glass bottle soared and, equally important, Coke reignited brand activists and quenched its thirst for relevance.

TAKE IT TO THE STREETS.

LET’EM FEEL IT
IN THEIR SEATS

Coca-Cola didn’t become the world’s #1 refreshment brand without being seated with you. Whether it’s allowing you to experience the native role of AMC and Coke, as anticipation builds from Coming Attractions to the movie you came to see. Or being seated with you in every season. Even racing season, sitting in your seat, scouring your program. Or leafing through your program at a 4th of July concert. In Paris, people even log-jammed a wing of the Louvre to view our “Snowflake” winter programs ad.

AND THE RUNNER UP?

While the above campaign never ran (it was runner-up to the “Looking Glass” Campaign above), it put a new twist on the old Coke “Make It Real” theme to inspire us all and show how, by bringing people together, “We All Make It Real”. We just showed it the way it happens. With straws and a Coke.