PLANT THE FLAG, FLIP FLOPPERS. IT’S YOUR BEACH. YOUR BAR. YOUR PARTY.

Revel in the Taste of Victory. The Official Beer of Summer.

POUR IT ON

Ah Summer. The time to turn it loose, especially along the Jersey Shore. Victory was already their “Official Beer of Summer”, so we leveraged it, creating our community of brand activists: Flip Flop Nation. Then we embraced them, fueled them to plant a flag for a Flip Flop Nation Summer and Revel In The Taste Victory.

LOVE IS A LABOR? SERIOUSLY?

BRUCE WAS RIGHT. “YOU CAN’T START A FIRE WITHOUT A SPARK.”

AND FIRE IT UP, WE DID.

Summer Love wasn’t labor at all. Bar patrons rose to the challenge to Ghost Their Go-To brands and Swipe Light. And found it fun. On-site games included a Swipe Light ability to serve another patron a complimentary Southern Tier. Naturally, we supported stores with displays and Ghost Your Go-To turned Swipe Light into a battle cry.