Creating the DV8 Sports brand actually began when one of us (leave it to the writer) broke the inventor’s prototype golf club on the driving range. So we were involved in everything from damage control, product design, never-seen-before-in-golf backpack packaging and naming the brand to authoring its long-term brand strategy, product positioning and creating its personality. All leading up to the most successful golf product launch in Kickstarter history. What’s next? With digital and traditional ads like those below, and an award-winning web site, global domination, of course.