ATLANTA, GA, April 24, 2017 – Police Security Flashlights, the fastest growing flashlight manufacturer in North America and headquartered in Atlanta, has appointed Drum as its lead advertising agency.
Drum’s primary responsibility will be to increase brand awareness and drive sales, through the use of traditional, digital, social and experiential media.
Currently present in over 22,000 retail stores in the United States, Canada and Mexico, Drum will also support a rapidly growing Police Security retail presence, as well.
“We have very aggressive growth goals,” said Douglas Kaye, CEO of Police Security Flashlights, a division of LB Marketing Inc. “We wanted a like-minded, collaborative partner who could help us outsmart and outsell our competition.”
The agency’s first effort was, in fact, a strategic positioning of the brand, including clear definition of the brand’s personality. Currently, the agency is engaged in creative development, with the campaign set to enter production yet this month.
“Police Security flashlights are seriously extreme flashlights, with the latest in CREE illumination technology and quality, durable craftsmanship” said Partner/Creative Director Hal Barber. “Factor in a corporate culture that’s seriously fun – in a product category largely void of any real branding or bonding – and you can see why we’re excited about the road ahead.”
The current Police Security product line of 115 SKUs is comprised mostly of flashlights designed for everyday carry, professional use, outdoor adventures and tactical use. Several models of specialty flashlights make up the rest.
“Douglas Kaye and his team are a great group of people,” added Bob Warren, Drum Partner/Creative Director. “They see market opportunities others don’t. They’re a very smart, driven, fun and stimulating team and we’re thrilled to be a part of it.”
“While Drum made significant strategic contributions.” concluded Mr. Kaye, “they’re in the process of making a significant creative impact on our business. We’re very excited about the work we’ve seen thus far and are very excited to see how far we can grow together.”
Drum is an Atlanta based advertising agency, founded in January of 2013 by partner/creative directors Bob Warren and Hal Barber. Other recent client additions include BlackFin Square, Crown & Caliber, Gant Medical and pro-bono client Beats The Streets.