Police Security Flashlights Campaign In Lurzer’s International Archive

Police Security Flashlights Campaign In Lurzer’s International Archive

Thank you to the Lurzer’s International Archive panel of renowned judges and to our client, Police Security Flashlights. Archive, featuring the best campaigns from around the world, has selected the BarberWarren Advertising (formerly Drum) print campaign for client Police Security Flashlights for the current issue, Volume 3, 2018 (http://www.luerzersarchive.com/en/magazine.html. pages 10 and 11).

Archive publishes 6 times annually, Volume 3 containing 103 print campaigns, only 10 of which are by U.S. agencies.

BarberWarren Among Top 10 To Watch

BarberWarren Among Top 10 To Watch

Thank you, Atlanta creative directors, agency heads, client marketing managers, CMOs and CEOs. We just found out you named us to the AAB Showcase’s Top 10 Atlanta Creative Advertising Agencies to watch. We’re grateful, flattered and hell bent on living up to it.

For the second time this year, thank you, Communications Art Magazine!

For the second time this year, thank you, Communications Art Magazine!

Earlier, our new Crown & Caliber print campaign was featured in the Exhibits section of Communications Arts online edition in late March and April (www.commarts.com/exhibit/crown-caliber-print-ads).

Now the campaign has been chosen again, this time for the Exhibits section of the July Communication Arts print edition (their 2018 Photography Annual).    

BarberWarren credits the creative imaging skills of We Monsters, Atlanta, with helping bring the idea to life in print, digital, social, CRM and as television/digital content.  All of which you can see in the Work section of our website.

What Happens In Roam Doesn’t Always Stay In Roam

What Happens In Roam Doesn’t Always Stay In Roam

Both BarberWarren and client Crown & Caliber are members of Roam, a friendly, innovative and collaborative community of co-working, meeting and event spaces across metro Atlanta. Because we’d met and present in the Crown & Caliber offices, neither us nor they knew it, however, until after the integrated brand campaign we created began to establish them as the most trusted source for pre-owned luxury watches.

But our friends at Roam knew and told our story, as proof that what often happens in Roam has an effect far beyond Roam.

Drum Becomes Barber Warren

Drum Becomes Barber Warren

ATLANTA, GA, May 2, 2018 –  On Monday, May 7, Atlanta advertising agency, Drum Worldwide, will be working under the new name of Barber Warren Advertising.

The change is one of name only, as Barber Warren retains all of its clients, personnel, mission and model.

“Our ‘creating brand activists’ positioning and client-centric model – the things that generate smart thinking and successful campaigns–remain at our core,” said Partner/Creative Director Bob Warren.

 “When we launched Drum,” added Hal Barber, Partner/Creative Director, “there were two agencies with Drum derivative names, one with a history of design and direct mail expertise and the other an out-of-town, regional web developer.  Now there are multiple design firms, app developers, public relations firms, you name it – all with Drum derivative names and two sharing our logo font. Not to mention a popular online industry publication.”

While the agency was able to grow without confusion among clients, potential clients, new business consultants and vendors, that changed several months ago. Drum Advertising, Chicago, purchased long-time Atlanta direct mail agency, BKV, renaming it Drum Advertising.

“We began experiencing confusion within the advertising community,” said Warren. “At the same time, a valued research and planning partner told us that while our positioning was strong, our name was limiting the impact of it with prospects. So it was time to change.”

Barber Warren is an Atlanta based advertising agency, co-founded as Drum in January of 2013 by Hal Barber and Bob Warren. Clients include Coca-Cola, Crown & Caliber, BlackFin Square, Gant Medical, The Mind’s Eye Group, Kel-Tec CNC Industries, , Police Security Flashlights and pro-bono clients Global Paint for Charity and Beats The Streets.

Campaign Featured In Communication Arts Magazine

Campaign Featured In Communication Arts Magazine

Thank you, Communications Art Magazine! Our new Crown & Caliber print campaign is featured in www.commarts.com beginning March 27. 

Drum credits the creative imaging skills of We Monsters, Atlanta, with helping bring the idea to life in print, digital, social, CRM and as television/digital content. All of which you can see in the Work section of our website.

Credit for giving one media dollar the power of three goes to our media strategy, planning and buying partner, Lewis Media Partners, Richmond, VA

And while you’re online, buy the pre-owned luxury watch of your dreams at www.CrownAndCaliber.com.

Police Security Flashlights Taps Drum As Lead Agency

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Police Security Flashlights Taps Drum As Lead Agency

ATLANTA, GA, April 24, 2017 –  Police Security Flashlights, the fastest growing flashlight manufacturer in North America and headquartered in Atlanta, has appointed Drum as its lead advertising agency.

Drum’s primary responsibility will be to increase brand awareness and drive sales, through the use of traditional, digital, social and experiential media.

Currently present in over 22,000 retail stores in the United States, Canada and Mexico, Drum will also support a rapidly growing Police Security retail presence, as well.

“We have very aggressive growth goals,” said Douglas Kaye, CEO of Police Security Flashlights, a division of LB Marketing Inc.  “We wanted a like-minded, collaborative partner who could help us outsmart and outsell our competition.”

The agency’s first effort was, in fact, a strategic positioning of the brand, including clear definition of the brand’s personality.  Currently, the agency is engaged in creative development, with the campaign set to enter production yet this month.

“Police Security flashlights are seriously extreme flashlights, with the latest in CREE illumination technology and quality, durable craftsmanship” said Partner/Creative Director Hal Barber. “Factor in a corporate culture that’s seriously fun – in a product category largely void of any real branding or bonding – and you can see why we’re excited about the road ahead.”

The current Police Security product line of 115 SKUs is comprised mostly of flashlights designed for everyday carry, professional use, outdoor adventures and tactical use. Several models of specialty flashlights make up the rest.

“Douglas Kaye and his team are a great group of people,” added Bob Warren, Drum Partner/Creative Director.  “They see market opportunities others don’t.  They’re a very smart, driven, fun and stimulating team and we’re thrilled to be a part of it.”

“While Drum made significant strategic contributions.” concluded Mr. Kaye, “they’re in the process of making a significant creative impact on our business.  We’re very excited about the work we’ve seen thus far and are very excited to see how far we can grow together.”

Drum is an Atlanta based advertising agency, founded in January of 2013 by partner/creative directors Bob Warren and Hal Barber. Other recent client additions include BlackFin Square, Crown & Caliber, Gant Medical and pro-bono client Beats The Streets.

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Watch Out!

Watch Out!

July was busy, enlightening and exciting month for us and client, Crown & Caliber. We just completed a significant brand development project culminating in a new, unique long-term brand position, strong communications platform and an energized depiction of a new brand personality. Look out pre-owned luxury watch world. Here they come.

Heading To Blue Ocean

Heading To Blue Ocean

Welcome new client BlackFin Square. Just when your competition thought it was safe to go back in the water.

Quiet Or Quite Remarkable

Quiet Or Quite Remarkable

When you're modest, caring, true to your values and 100 year-old quality craftsmen, well, you can easily and understandably grow quiet. (While quietly growing.) But make no mistake, with a product and brand story this engaging, quiet time may soon be over in another new client's industry. But for now, mum's the word.

Crunch Time

Crunch Time

We're crossing our fingers and lacing up our kicks. 

Silver Lining, Not Silver Bullet

Silver Lining, Not Silver Bullet

You’ll find success stories and articles about “Big Data” at almost every turn, from The Wall Street Journal and New York Times to every marketing and advertising forum, seminar, trade pub and blog.

There’s no doubt, the more and deeper data we can gather, the more accurate and effective our marketing and messaging can be.

But data is fact. Fact is good but lacks emotion. As a result, fact, like price, can be deposed by a better fact or better price, quickly and easily. 3x the whitening power is better than 2x the whitening power.

But data is also invaluable food for communication. And communication is an art.  Inherent in art is emotion. Be it joy or sadness, humor or anger, empathy, curiosity or love. Emotion makes facts resonate.

It’s this artful communication of fact and the resulting personal experience that create brand enthusiasts, loyalists and inspire brand activists to bring others into the fold.

Which is no doubt why “Just Do It” is now in its 28th year and Nike holds a commanding 48%-and-still-growing share of the American athletic footwear market.*

Yes, you can have more finite consumer data and insights at your disposal now than ever before. 

But let’s keep perspective. “Big Data” is a silver lining, not a silver bullet.

 

*Source: http://www.highsnobiety.com/2015/11/11/nike-market-share