Agency reviews can be a tough, tedious, time-consuming process for clients, without a doubt.
But you can avoid the “Tinder mentality” to agency reviews and the process becoming a total waste of time and money for both of us.
How? Don’t tell us what you think we want to hear.
Be honest.
You’d be surprised at the number of clients and agencies who are so intent on impressing each other with what they think the other wants to hear, neither really gets to know who they’re dating. Sadly, it also continues well into the marriage, eventually exposing grounds for divorce.
So be honest. It’s key to trust, respect and a mutually beneficial relationship, not to mention enjoying our time together.
Ask the same of the agencies you’re considering. It will certainly weed out those who share your beliefs, goals and passion for your brand from those who don’t.
And that’s what we both want, right?