Seeing is believing. And this simple, graphic pneumonic demonstrated the key, unique Game Golf benefit of allowing golfers to “see your clubs for how far they really go” in a way that captivated retailers and golfers alike.
92% of all golfers under club. They grab whatever club they think will go the distance they need, only to come up short – in a bunker, in the water, anywhere and everywhere that’s the last place they want to be, as this in-store and trade show video shows. But what if they knew exactly how far every club would go? What if every shot could Be Right™? (What if we had a battle cry that already existed on the vernacular of nearly every pro and golfer?)